WEBSITE DEVELOPMENT

E-commerce . beauty

nigeria

Step Into a World of Radiance

CLIENT

Presh Natural Glow

Location

Lagos, Nigeria.

Service

Web Dev · UI/UX · Branding · Social

Timeline

4 weeks

OVERVIEW

Presh Natural Glow needed an online store that could carry the “radiance and trust” brand identity we’d built for them earlier straight through into the shopping experience, since skincare customers need to feel confident in a product before buying it online, sight unseen.

The Challenge

Skincare is a crowded, trust-sensitive category. A generic e-commerce template would have undercut the premium, warm identity the brand had just established, and made it harder to convert first-time visitors into buyers.

Our Approach

We built the storefront directly on top of the brand’s colour palette and typography system, so the shopping experience never feels disconnected from the brand story. Product pages were designed around clear ingredient information and skin-tone-inclusive photography guidance, with a mobile-first checkout since most beauty shopping in this market happens on a phone.

— IMPACT —

What we Improved...

0

Service lines unified under one clear structure

0

Unified brand experience from social to storefront

0 %

Mobile-first checkout flow

— WHAT WE BUILT —

Key Features

Brand-Built Storefront

The storefront is built directly on the established brand identity, colour palette, typography, and tone carried through from the earlier branding work.

Clear Product Information

Product pages designed around ingredient and usage information, with skin-tone-inclusive photography guidance.

Mobile-First Checkout

A streamlined checkout flow, since most beauty shopping in this market happens on a phone.

Browse by Skin Concern

Category browsing organised around skin concern, not just generic product type.

Consistent Visual Identity

The same visual identity carries from homepage through to checkout, with no jarring shift at any step.

— A CLOSER LOOK —

Selected Screens

Homepage — desktop

presh- shop

Mobile – View

“Thanks to the efforts of the team, our company’s e-commerce website is now cutting-edge and user-friendly. Their digital marketing expertise is without a doubt deserving of praise.”

 — Precious E.O, CEO, Presh Natural Glow

— SERVICES USED ON THIS PROJECT —

WEBSITE DEVELOPMENT

UI/UX design

Branding and graphic design

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