WEBSITE DEVELOPMENT
E-commerce . education
nigeria
Step Into a World of Radiance
CLIENT
Nurses Pen
Location
Ayisha, Lekki-Lagos
Service
Web Dev · UI/UX · Branding
Timeline
3 weeks
LIVE SITE
OVERVIEW
Nurses Pen sells academic research materials and writing support to nursing students working against tight deadlines. The site needed to make finding and purchasing the right resource fast and stress-free, for an audience that’s usually browsing under real time pressure.
The Challenge
Students shopping for research help are often anxious and short on time. A slow or confusing storefront risks losing them to a competitor, or worse, to an unreliable source. The site needed to build trust and get someone from “I need this” to “purchased” in as few steps as possible.
Our Approach
We designed a searchable catalogue organised the way nursing students actually think about their coursework (by topic, level, and format), with a simplified checkout that asks for the minimum information needed to complete a purchase. Clear delivery expectations are shown upfront, since uncertainty is the biggest source of drop-off for anxious, deadline-driven buyers.
— IMPACT —
What we Improved...
Fewer
Steps from search to purchase
Unified brand experience from social to storefront
Mobile-first checkout flow
— WHAT WE BUILT —
Key Features
— A CLOSER LOOK —
Selected Screens
Homepage — desktop
Nurses-Pen catalogue
Mobile – View
“Our students need help fast, not a confusing checkout. Twenty97 built something that gets them from searching to buying without the stress, and that matters for the people we serve.”
— Nurses Pen
— SERVICES USED ON THIS PROJECT —
WEBSITE DEVELOPMENT
UI/UX design
Branding and graphic design
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