GOENT NG’s customers come with three very different needs, buying hardware, submitting a print job, or requesting broader ICT support, and each one wants to get in and out quickly, not browse a cluttered general-purpose store interface.
The Challenge
A customer submitting a print job doesn’t want to wade through hardware listings first, and a hardware shopper doesn’t want to be routed through a print-order form. Three service lines sharing one interface risked slowing everyone down.
Our Approach
We gave each service line its own clear, fast ordering path from the homepage, with the minimum number of steps between “I know what I need” and “order placed,” while keeping consistent navigation so customers can still discover the other two services along the way.
— What We Designed —
Key Interface Decisions
Three Clear Entry Points
Hardware, print, and ICT support each get their own obvious starting point from the homepage.
Upfront Pricing Display
Print and hardware pricing shown before checkout, so nothing surprises a customer at the last step.
Cross-Service Discovery
Consistent navigation means a customer using one service naturally discovers the other two.
— DESIGN PROCESS —
Print Order Flow
Landing
Customer selects “Print Solutions” from the homepage.
Upload File
Simple upload with format and quantity options.
Confirm Order
Quick review, pricing shown upfront, no surprises.
— SCREENS —
Mobile & Desktop
— design system —
Reusable Components
Buttons
Order Print
Shop Hardware
ICT Support
Product Card
Business Cards
Print Solutions
— BEFORE & AFTER —
What the Redesign Fixed
BEFORE
Three services blended into one generic layout
No clear path for print orders specifically
Hardware and services buried under one menu
AFTER
Three distinct, fast ordering paths from the homepage
Print orders placed in three simple steps
Cross-links keep the other services discoverable
3
Distinct fast-order paths
3
Steps to place a print order
100%
Pricing shown upfront, no surprises
1
Coherent site, not three separate stores
“Print customers used to call us just to check pricing. Now they can see it right on the order screen and place it themselves in minutes.”
— GOENT NG
— SERVICES USED ON THIS PROJECT —
WEBSITE DEVELOPMENT
UI/UX design
Branding and graphic design
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