UI/UX Design
Education
nigeria
An Interface Designed for Stressed Students Under Deadline
CLIENT
Nurses Pen
Industry
Academic Research Services
Service
Branding · Web Dev · UI/UX
Timeline
3 weeks
OVERVIEW
Nurses Pen customers are almost always shopping under real deadline pressure. Every extra click or unclear step is a point where an already-stressed student might give up and go looking elsewhere.
The Challenge
A stressed, deadline-pressed buyer doesn’t want to browse, they want to find the right resource and check out fast. A standard e-commerce layout, built for browsing, works against that urgency.
Our Approach
— What We Designed —
Key Interface Decisions
— DESIGN PROCESS —
Search-to-Purchase Flow
Search
Student searches by topic, level, or format.
Review Resource
Clear delivery timeline shown upfront, no surprises.
Checkout
Minimum required fields, fast to complete on mobile.
— SCREENS —
Mobile & Desktop
— design system —
Reusable Components
Buttons
Buy Now
Browse by Topic
Delivered in 24hrs
Resource Card
Med-Surg Nursing Guide
Instant Download
— BEFORE & AFTER —
What the Redesign Fixed
BEFORE
- Generic catalogue layout, hard to search by need
- No delivery timeline shown before purchase
- Checkout asked for more than necessary
AFTER
- Catalogue searchable by topic, level, and format
- Delivery expectations shown clearly upfront
- Streamlined checkout, minimum required fields
3
Search filters (topic, level, format)
Fewer
Steps from search to purchase
100%
Mobile-optimised checkout
Upfront
Delivery timeline, no surprises
“Our students are always under pressure when they find us. The new checkout means they’re not fighting the site on top of everything else.”
— Nurses Pen
— SERVICES USED ON THIS PROJECT —
WEBSITE DEVELOPMENT
UI/UX design
Branding and graphic design
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