Presh Natural Glow needed an online store that could carry the “radiance and trust” brand identity we’d built for them earlier straight through into the shopping experience, since skincare customers need to feel confident in a product before buying it online, sight unseen.
The Challenge
Skincare is a crowded, trust-sensitive category. A generic e-commerce template would have undercut the premium, warm identity the brand had just established, and made it harder to convert first-time visitors into buyers.
Our Approach
We built the storefront directly on top of the brand’s colour palette and typography system, so the shopping experience never feels disconnected from the brand story. Product pages were designed around clear ingredient information and skin-tone-inclusive photography guidance, with a mobile-first checkout since most beauty shopping in this market happens on a phone.
— IMPACT —
What we Improved...
0
Service lines unified under one clear structure
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Unified brand experience from social to storefront
0%
Mobile-first checkout flow
— WHAT WE BUILT —
Key Features
Brand-Built Storefront
The storefront is built directly on the established brand identity, colour palette, typography, and tone carried through from the earlier branding work.
Clear Product Information
Product pages designed around ingredient and usage information, with skin-tone-inclusive photography guidance.
Mobile-First Checkout
A streamlined checkout flow, since most beauty shopping in this market happens on a phone.
Browse by Skin Concern
Category browsing organised around skin concern, not just generic product type.
Consistent Visual Identity
The same visual identity carries from homepage through to checkout, with no jarring shift at any step.
— A CLOSER LOOK —
Selected Screens
Homepage — desktop
presh- shop
Mobile – View
“Thanks to the efforts of the team, our company’s e-commerce website is now cutting-edge and user-friendly. Their digital marketing expertise is without a doubt deserving of praise.”
— Precious E.O, CEO, Presh Natural Glow
— SERVICES USED ON THIS PROJECT —
WEBSITE DEVELOPMENT
UI/UX design
Branding and graphic design
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